Company Analysis

In your company analysis, you will detail the type of clothing store business you are operating.

For example, you might operate a clothing store focused on:

1. High-End Fashion
2. Sports/Athletic Clothing
3. Lingerie 
4. Maternity 
5. Kids Clothing
6. Wedding Dresses
7. Suits
8. Hip Hop Clothing
9. Etc.

1. Product: in the product section you should reiterate the type of clothing store you documented in your Company Analysis. Then, detail the specific products you will be offering.

   Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the items you offer and their prices.

   Place: Place refers to the location of your clothing store business. Document your location and mention how the location will impact your success. For example, is your clothing store business located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to operate kiosks, detail the locations where the kiosks will be placed.

    

   Promotions: the final part of your clothing store business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider.